Blu E-Cigarettes: Brand and Product Insights
Blu is a significant brand in the electronic cigarette sector, under the ownership of Fontem Ventures. The brand has seen strategic evolution to strengthen its market position.
In 2016, Fontem Ventures discontinued its JAI e-cigarette brand. This decision was made to channel greater focus and resources towards the development and expansion of the Blu brand.
Product Lines and Regulatory Considerations
Blu’s product portfolio includes various devices such as the myBlu pod system, alongside newer innovations like blu 2.0 and the blu bar disposable e-cigarette.
A notable regulatory development occurred on April 2, 2022, when the U.S. Food and Drug Administration (FDA) issued a Marketing Denial Order (MDO) to Fontem US, LLC. This MDO pertained to the myBlu pod vape device and multiple flavors of its refill pods, affecting their marketing and sale in the United States.
Regarding product composition, research findings have suggested that the vapour from blu 2.0 and blu bar products exhibits substantially reduced levels of certain harmful chemicals. These studies indicate an average reduction of approximately 98% in the levels of selected toxicants when compared to the smoke from combustible cigarettes.
