The cost of electronic cigarettes in Turkey depends on device type, brand, and local factors. On average, expect to pay between 300 to 1500 Turkish Lira (TRY) for starter kits or advanced mods, while e-liquids and accessories range from 50 to 300 TRY per unit.
Key Factors Influencing Prices
Several elements determine electronic cigarette costs in Turkey:

- Brand and Quality: Premium brands like JUUL or Vaporesso cost 500-1500 TRY, while generic or local options start at 300 TRY.
- Taxes and Regulations: Turkey imposes high excise duties on e-cigarettes as tobacco products, adding 50-100% to retail prices.
- Retail Channel: Online shops may offer discounts at 300-800 TRY, whereas physical stores in cities like Istanbul charge 400-1000 TRY due to overheads.
- Device Complexity: Basic pod systems cost 300-500 TRY, but advanced mod kits with longer battery life can exceed 800 TRY.
What You Should Really Pay
To avoid overpaying, focus on value and safety:
- Fair Price Range: Pay 400-700 TRY for a reliable starter kit with authentic certification to ensure quality. E-liquids should be 50-150 TRY for 30ml bottles.
- Cost-Saving Tips: Compare prices across multiple retailers, check for Turkish Ministry of Health approvals to prevent counterfeit risks, and consider long-term expenses like coil replacements (100-200 TRY monthly).
- Hidden Costs: Factor in import duties if buying internationally; always request receipts to verify legal compliance.
Ultimately, prioritize reputable sellers and adhere to Turkish regulations to secure a fair deal without compromising health.