As an alter ego electronic cigarette user in Greece, navigating pricing requires understanding local market dynamics. Based on regional pricing structures and consumer reports, here’s a concise cost breakdown and saving strategies:
Alter Ego E-Cigarette Estimated Price Range (Greece)
Basic Starter Kits: Typically range between €80 to €150 EUR. Entry-level pen-style devices and pod systems occupy the lower end of this spectrum.

Advanced Kits & MOD Systems: Higher-end kits with variable wattage and advanced features generally cost €120 to €250 EUR.
Replacement Coils/Pods: Expect €5-€12 EUR per pack (often containing 3-5 units).
E-Liquids (Alter Ego branded): 10ml bottles average €6-€10 EUR. Larger bottles (30ml+) may offer better value at €15-€25 EUR.
Key Factors Impacting Price in Greece
- Tobacco Taxation: Greece imposes specific excise taxes on e-cigarettes and e-liquids containing nicotine, significantly influencing final retail price compared to non-EU markets.
- VAT: Standard Value Added Tax (currently 24% in Greece) applies to all e-cigarette products.
- Import Costs: As an international brand, prices reflect import duties and logistics.
- Retail Markup: Physical vape shops often have higher overheads than online specialists.
Smart Shopping: Save Money on Alter Ego Products
- Compare Specialist Retailers: Research prices across dedicated Greek vape shops and verified online vendors. Focus on stores clearly displaying VAT numbers.
- Look for Bundle Deals: Starter kits frequently include discounted or complimentary e-liquids/coils.
- Buy Replacement Coils in Bulk: Multi-packs often provide a lower per-unit cost.
- Consider Larger E-Liquid Bottles: If you have established preferred flavours, larger sizes usually offer better value per ml.
- Verify Authenticity: Ensure products come with valid serial numbers or authentication codes to avoid counterfeit goods offering unrealistic discounts.
Where to Check Prices & Purchase
Dedicated Vape Shops: Physical stores across major Greek cities often stock Alter Ego. They provide hands-on advice but prices may be slightly higher.
Reputable Online Stores: Established Greek e-commerce platforms focused on vaping frequently offer competitive pricing. Ensure they comply with Greek/EU regulations regarding age verification and product standards.
Avoid General Marketplaces: While tempting, unauthorized sellers on broad platforms pose higher risks of counterfeit products and unreliable warranties.
Pro Tip: Contact official Alter Ego distributors for Greece to verify authorized retailers and confirm current product lines and standard pricing tiers.