Strawberry flavoring in electronic cigarettes aims to replicate the taste and aroma of ripe strawberries through complex mixtures of synthetic flavor compounds.
Key Composition
Strawberry flavor primarily relies on specific esters, lactones, and furanones:

- Ethyl methylphenylglycidate (EMPG): Often termed “strawberry aldehyde,” crucial for candy-like top notes.
- Furaneol: Provides caramelized, jammy character inherent to ripe strawberries.
- Methyl anthranilate: Imparts a distinct grape-like nuance common in berry profiles.
- γ-Decalactone: Contributes creamy, milky undertones.
Propylene Glycol (PG) and Vegetable Glycerin (VG) serve as carriers (typically 70% PG / 30% VG ratios) influencing throat hit and vapor production.
User Experience
Strawberry flavor stands as a dominant choice due to:
- Perceived Sweetness: Masks e-liquid harshness, appealing to new users.
- Juiciness: Designed to evoke “wet” berry freshness.
- Versatility: Blends readily with cream, menthol, or other fruits.
Note: Taste perception is subjective, influenced by device output, user palate, and olfactory sensitivity.
Hardware Considerations
Optimal delivery depends on:
- Coil Temperature: High wattages enhance complexity but risk degrading subtle top notes (EMPG volatilizes ~100°C).
- Coil Type Mesh coils offer intensified flavor fidelity versus traditional wire coils.
- Sweetener Content: Highly sweetened varieties accelerate coil gunking, reducing longevity.
Health Considerations
While generally recognized as safe for ingestion (GRAS), inhalation risks are not fully mapped:
- Diacetyl/Acetoin/2,3-Pentanedione: Most manufacturers avoid these diketones, but inadvertent trace presence is possible.
- Flavor Compound Breakdown: Thermal decomposition may produce irritants (e.g., aldehydes).
Long-term respiratory impacts of inhaling flavor aerosols remain under study.
Device Maintenance
Strawberry e-liquids pose specific challenges:
- Tank Staining: Red pigment in some formulas can discolor plastic/polycarbonate tanks.
- Coil Residue: Sugary compounds caramelize on coils, shortening wick lifespan – expect reduced coil durability versus unflavored or tobacco variants.
To minimize issues, prime coils meticulously and clean tanks regularly with warm water post-use.
