The price of an electronic cigarette varies significantly depending on the type of device, brand, features, and what is included in the purchase (e.g., starter kit vs. device only).
Device Types and Typical Price Ranges
Disposable E-cigarettes: These are single-use devices, pre-filled with e-liquid and pre-charged. They are generally the most affordable option, typically ranging from $5 to $25. Price is influenced by puff count, e-liquid capacity, and brand.

Pod Systems: These devices use replaceable or refillable pods. They are popular for their simplicity and portability.
- Basic pod system starter kits (device + one or two pods): $15 to $50.
- More advanced “pod mods” with adjustable settings can range from $30 to $70.
Vape Pens: These are pen-shaped devices, often with refillable tanks and replaceable coils. They offer a balance of simplicity and performance. Prices typically range from $20 to $60.
Box Mods and Advanced Kits: These are larger, more powerful devices offering extensive customization (e.g., variable wattage, temperature control) and typically require separate batteries and tanks.
- Box mod device only: $30 to $100+, depending on features and build quality.
- Complete advanced starter kits (mod, tank, sometimes batteries): $50 to $150+. High-end or specialized kits can cost significantly more.
Factors Influencing Price
- Brand and Quality: Well-known, reputable brands or those using premium materials often have higher prices.
- Features: Devices with advanced chipsets, larger screens, higher power output, temperature control, and multiple safety features will cost more.
- Battery Type and Capacity: Devices with built-in batteries versus those requiring external batteries (which may be sold separately) can differ in price. Higher battery capacity usually means a higher cost.
- Included Components: A full starter kit (including tank, coils, spare parts, charging cable) will be more expensive than purchasing the mod or device body alone.
Ongoing Costs to Consider
Beyond the initial device purchase, there are recurring expenses:
- E-liquid: Typically sold in bottles (10ml – 120ml), costing from $5 to $30+ per bottle depending on brand, size, and nicotine strength.
- Replacement Coils/Pods: Coils (atomizer heads) or replacement pods need to be changed regularly (e.g., every 1-3 weeks). A pack of coils (usually 3-5) can cost $10 to $20. Replacement pods vary based on type.
- Batteries: For devices using external batteries (e.g., 18650, 21700), these cost around $7 to $15 each and may require a separate external charger.
Researching specific models and comparing offerings from various vendors is recommended to find an electronic cigarette that fits your budget and preferences.