Closed-System Cartridge Leaders
Vuse (Vype) dominates global markets with consistent nicotine delivery and robust flavors. Offers both pre-filled pods and disposables.
JUUL pioneered salt nicotine technology for smoother throat hits. Compact design remains popular despite regulatory shifts.

Blu emphasizes sleek, user-friendly devices with tobacco/menthol-focused profiles. Strong EU presence.
Logic excels in tobacco-replacement experiences with temperature-controlled heating.
Heated Tobacco Innovators
IQOS (Philip Morris) leads heat-not-burn technology with precision heating blades and curated tobacco sticks.
glo (BAT) features fast heat-up times and flavor-optimized NEOSTICKS.
Ploom (JTI) combines hybrid vapor/tobacco heating with low-temperature extraction.
Specialized Performance Brands
RELX prioritizes leak-resistant ceramic coils and nicotine formulation research.
SMOK focuses on customizable airflow/power settings for experienced users.
Vaporesso integrates COREX heating tech for extended coil longevity and flavor purity.

Disposable Segment Leaders
- Elf Bar – High puff counts with ice-infused fruit flavors
- Hyde – Curve Edition series for ergonomic mouthfeel
- Breeze – USA-made liquid formulations with rechargeable options
Selection Guidelines
Evaluate based on:
- Usage goals: Nicotine replacement vs. hobbyist experience
- Portability needs: Disposable convenience vs. rechargeable sustainability
- Flavor preference: Traditional tobacco vs. complex dessert blends
- Regulatory compliance: Verify PMTA approval status in your region
Prioritize brands with ISO-certified manufacturing and published safety testing. Consult local regulations before purchase.